Goat in a Tree by Billy Childish

Goat in a Tree (a cautionary tale from the High Atlas mountains of Morocco)

Our latest label and beret design is inspired by a sad but true encounter which  Mister Childish had whilst enjoying a walking/sketching trip to the High Atlas Mountains with his good wife in the early 2000's. Sitting himself  beneath a ancient juniper tree he took up brush and paper and proceeded to sketch the vista before him. It was whilst so engaged that he felt his beret being lifted from his head. Turning sharply, he was confronted by a white billy goat, his beret dangling from its laughing mouth.

Before a man could utter 'billy goat gruff' the goat sprang into the bows of the ancient juniper and then with great agility ascended to the highest branches of the tree from where it looked down upon mister Childish in what he later described 'a look of malevolent glee'. The goat then began chomping on Mister Childish's beret, consuming it entirely, bite by goaty bite. 

It is in commemoration of the sad but true destruction of an otherwise impermeable beret that we have created this special Goat in a Tree - Chyldish Fear Naught. 

Wear your beret with pride, but when walking in the mountains never turn your back on a goat.

Billy Childish