The legendary brand MBBB (Manufacture Bayonnaise de Bérets
Basques) was founded in 1928 at the Rue Brigadier Muscar in the Saint Esprit
district of Bayone - the capital of the Basque Country.
MBBB soon became a major
player in the field of berets, with a large variety of labels, supporting
sports events and introducing novel marketing methods for the time. The MBBB
Milton labels were extremely popular in France and internationally. The company went
down during the 1950s.
Fast forward to 2025: after a local hatter found a truly
massive number of old (1940s) MBBB labels stored in a cellar, contact was made with the
Bayonne based beret manufacturer Le Béret Français and a decision was made to
resurrect the brand - using the original labels and stay true to the style and
quality of the original MBBB berets, including the signatory brown satin lining.
MBBB now stands out as an elegant and authentic brand, where each piece tells a story: that of the artisans who once handcrafted these iconic berets. By focusing on local production, respecting ancestral methods, MBBB has become the standard-bearer of Basque expertise.
These 10p/28cm universal size berets are now available from South Pacific Berets, all models $58.15.
CSR (Corporate Social Responsibility) has always been part
of the Le Béret Français DNA. Since its creation, LBF chose to only use short logistic
lines for their partners and promote the circular and local economy by limiting
the use of resources and the production of waste in the workshop. The dyeing
process is carried out by France Textile, who controls the cycle without
polluting. The material labels are printed in black & white on recycled
polyester and made in France. Cardboard for packaging is locally produced in
Béarn. Since September 2024, Le Béret Français and MBBB have been members of
Eusko in order to support the local economy, safeguard the Basque language and
commit to the ecological transition.
