In the early 1950s, Primo Zelanti, began selling
traditional work clothing at agricultural fairs and markets in Charolles in
Southern Burgundy (France). His small business grew rapidly and in 1956 Zelanti
created his own Le Laboureur brand ('The
Ploughman'). Inspiration came from the oldest forms of hard wearing work
clothing with locally made materials and high-quality fabrics. Gradually, the
range extended from just agricultural wear to work-wear for the building trades.
The brand's original ethos was to provide local craftsmen with everyday durable
and dependable clothing, and this mission is still followed today. A
family business, the company is run by Primo's son, Jean Charles.
South Pacific Berets stocks the traditional burel cap (made from the undyed, natural wool of the rare Ouessant sheep), fully fitted with matching satin lining and the 10p/28cm sized berets in black felted merino wool with leather headband (made in cooperation with Laulhère), both fitted with what must be the most beautiful beret label ever.
